The hidden power of using Google to drive more Requests for Quotes calls.
(Adding force-multipliers to your revenue)
Google can transform how you acquire customers by phone.
For many businesses, we’ll go as far as saying that Google is more important than any other marketing channel.
If you’re in charge of helping your company get more customers, this article will arm you with the know-how to turn Google into a revenue-pumping machine.
(While 10x-ing your own value in the process.)
We’ll be using real world data and third-party sources to illustrate just how powerful Google has become in 2020.
Let’s get started.
What’s covered below.
Resist Google at your own riskWhy Google is so important for your business
Welcome to the Review Economy
The decreasing ROI of traditional SEO/Marketing
How to get more Inbound Phone Leads requesting Quotes
What’s A Brilliant Way to generate more inbound phone leads?
Resist Google at your own risk
They don’t want to send people to you unless they have to (or unless you pay for it with ads).
But the fact is – people will always want and need to speak to local businesses at some point.
Google knows this (they know a lot, after all).
So rather than having people go to your site when they reach that point – they built an entire platform for people to connect with businesses – one that they own.
Before you start yelling at the sky and condemning Google, it’s important to realize two things…
1. We need to play nice with Google (you’ll see why shortly).
2. Google My Business can generate more customers than your website does by itself.
We have two choices.
We can cry about how Google is evil, agencies are evil, and we’re not going to play with either any more.
We can debate the ethics of Google’s desire to keep their traffic. We’ll argue over the usefulness of agencies and consultants.
Or, we can choose to be rational problem solvers, survey the digital landscape, and let the results drive us towards better decisions.
And honestly, that’s what we love about digital marketing:
At the end of the day, the data is all that matters. Data tells us what’s working, what’s failing, and where we should invest our time and money.
Why Google is so important for your business
Don’t just take our word for it.
Here’s what the data says:
1. 46% of all Google searches have a local intent. [Source: HubSpot]
That’s about 1.6 billion searches per day where people are looking for products, services, and information in their location.
2. 93% of local searches now feature Google My Business listings. [Source: STAT Analytics]
There’s a lot of people using Google every day for local purposes. And now we know that virtually all of those searches feature Google My Business listings.
3. 68% of people contact a business directly from search results. [Source: Search Engine Land]
If they’re on a mobile device – which is already 50% of all web traffic (and growing) – all someone needs to do is tap a link…
And they’re calling you – or your competitor – directly from search results.
These three data points show the importance of Google.
But we haven’t even covered the most important one…
“88% of people trust online reviews as much as personal recommendations.” [Source: Forbes]
Welcome to the Review Economy
Reviews from trusted third parties – like Google – are at the core of buying behavior in 2020.
There’s no way to escape it.
People don’t want to hear you toot your own horn. They want others talking about how great you are – on websites they trust.
This is the single most important piece of data which speaks to the usefulness of Google & Google My Business (GMB).
When used correctly, your Google listings can become a high powered customer acquisition engine.
That’s because the people viewing your listing are being pre-sold on doing business with you, because of one of the most persuasive assets a business has…
Is social proof.
The decreasing ROI of traditional SEO/Marketing
The effort (cost) needed to rank first, optimize your Google My Business listing, gather and manage reviews, or optimize your website for conversions hasn’t changed.
But the ROI has.
As you can see below, look at the multiplying effect they can have when working together…
The problem is, this isn’t how it’s working for most local businesses. They are weak in one or more areas.
Creating this positive cycle can feel like an impossible task. How can you put all this together and optimize your marketing?
If you get quotes from agencies and consultants, for SEO, optimizing your site for conversions, optimizing listings, gathering and managing your reviews and reputation, on Google, let alone other platforms like Facebook, Yelp, Home Advisor, etc.
It can be overwhelming.
- Maybe you have a website already.
- A Google My Business listing.
- You’re running ads for your business.
- You have online reviews.
- Hired an agency or consultant to help with your SEO or website.
What’s it costing you?
Is it generating all the business you want/need?
The bottom line
If you’re like most businesses, your digital marketing costs aren’t yielding close to the returns they used to.
But many agencies, vendors and consultants would never tell you that.
Because your campaign is how they make their living – even if it’s slowly causing you to lose your shirt in the process.
How to get more Inbound Phone Leads requesting Quotes
There’s no secret.
1. Rank high in Google for the services and areas (locations) you serve2. Optimize your Google My Business listing
3. Optimize your website for conversions
4. Expand your Digital Reach to other platforms (Facebook, Yelp, etc)
5. Create a Bulletproof Business reputation
6. Steal Business from Your Competitors
(Details on each step of the plan outlined above)
To do this we recommend starting with Step 1.
Not sure how to rank high on Google for your website?
Free website SEO analysisSee how well your Google My Business listing is optimized:
Free GMB analysisWhat’s a Brilliant Way to generate more inbound phone leads?
Hire us.
We guarantee we can make your business rank higher, produce more high-quality leads and generate more real sales opportunities.
Or it costs you nothing.
For a flat monthly fee, we’ll create an online marketing funnel that, within 60 days, will double or triple the number of qualified buyers calling you.
Full money-back guarantee and no long-term contract.
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