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Lead generation is an undoubtedly critical component to any marketing strategy — in fact, 85% of B2B marketers say lead generation is their most important content marketing goal.
But first — what is outsourcing?
If your company is a business-to-consumer model, there’s no room for outside lead generation.
Additionally, if you have invested heavily in training an in-house marketing and sales team, or if your team has accumulated thorough knowledge and expertise of your product, the benefits of not outsourcing will greatly outweigh the cost of hiring and training those team members.
